How Auto-DMs work

Comment a keyword, get a DM. No manual replying.

All plans Dashboard · IG Suite · Auto-DMs

How it works

An Auto-DM automation watches for a trigger (a comment, a story reply/mention, or an incoming DM) and, when it matches, sends the commenter a DM via Instagram’s Private Replies API, and optionally posts a short public reply too ("Check your inbox! 📩").

Each automation you create appears as a card on the main IG Suite page with a live toggle, a trigger summary, how many times it has fired, and, if the DM includes a link, its click-through rate.

DMs sent from a story reply or mention must go out inside Instagram’s 24-hour messaging window, and comment→DM uses Private Replies specifically because it’s exempt from that window. All automations must stay within Meta’s Platform Policy (no spam, no unrelated content).

How it flows

Someone comments/DMs/replies to a story
Keyword or "any" matches a rule
DM sent automatically
Optional public reply posted
Optional link/product click tracked

Set it up

  1. 1

    Create an automation

    On the IG Suite page, click New to open the Auto-DM builder.

    Open Auto-DMs
  2. 2

    Turn it on

    New automations are created enabled. Flip the switch on its card any time to pause it without deleting it.

  3. 3

    Watch it work

    The card updates live: "N triggered" counts every match, and a click-through % appears once the DM includes a link people can tap.

  4. 4

    Edit it any time

    Click the pencil icon on an automation card to reopen the builder with your settings. Change the trigger, message, link, or extra rules, then save.

Open IG Suite

Tips to get the most out of it

  • Keep DM copy short and give one clear next step, such as a link or question. Short messages are easier to read in Instagram DMs.
  • Use the "Rewind" action (the clock icon on any automation) to retroactively DM everyone who commented your keyword in the last 7 days, so a keyword you just launched isn’t only forward-looking.